Based in Newcastle Upon Tyne, Generator is the UKs leading Music Development Agency.
Originally starting out to serve the needs of the North East and Cumbria the agency expanded its role nationally when asked by Arts Council England to assist other fledgling agencies, organisations and groups in policy, programme development, governance and funding. As such Generator has represented the music development sector at Government level with membership of both the Live Music Forum and Music Education forums. The agency also leads the Music Industry Development Association, a body set up to establish common aims amongst similar organisations in the UK. Generator currently produces robust programmes in the areas of music business development in a regional context, musician support (including the development of commercial viability of artists). Live music (most significantly in supporting promoters) and in supporting and representing the music development sector.